Tacke Infotech
EN VI 中
Talk to us

Vietnam market entry · Supplements & beauty

Expose your product to 100 million Vietnamese people.30+ retailers. One partner.

For supplement and beauty brands from Korea, Japan, China and Europe. We put your brand on Vietnam's pharmacy shelves: registration, import and listing into the country's leading pharmacy chains, beauty stores and marketplaces. A licensed Vietnamese distribution partner is your importer of record, so you need no company of your own here.

30+
Retailers supplied
4,600+
Pharmacy and beauty stores
70M+
Vietnamese consumers reached

01 / Why it's hard

Vietnam is buying. The shelf is the hard part.

The demand is there: imported supplements and skincare from Korea, Japan and Europe already sit on pharmacy counters across the country. But nothing reaches a shelf until a Vietnamese company has filed it with the health authorities and a Vietnamese label is on the pack. Supplements also need their advertising approved before any campaign runs.

Then comes the trade: thirty-plus chains, each with its own listing terms, margins, promotions and payment cycles, plus Shopee, Lazada and TikTok Shop. Brands that go in alone usually end up with one importer, one channel and no sell-out data. We run the whole network for you, as one programme.

02 / The network

30+retailers

Pharmacies, beauty stores and marketplaces, nationwide · expand a row for the chains

Some of the chains we supply

  • FPT Long Châu
  • Pharmacity
  • Trung Sơn Pharma
  • Medicare
  • Guardian
  • Watsons
  • Hasaki
  • Thế Giới Skinfood
  • Cocolux
  • AB Beauty World
  • Shopee Mall
  • LazMall
  • TikTok Shop
  • Tiki

FPT Long Châu Pharmacity An Khang Trung Sơn Pharma Medicare + independent pharmacies

Guardian Watsons Hasaki Thế Giới Skinfood Cocolux AB Beauty World

Shopee Mall LazMall TikTok Shop Tiki

Retailer names and logos are trademarks of their owners, shown to identify the chains our distribution partner supplies. Store counts are figures published in 2026; chains without one are not counted. Guardian logo: Wikimedia Commons, CC BY-SA 4.0.

03 / What we handle

Paperwork to shelf.

01

Register

Cosmetic product notifications and health-supplement product declarations, filed in our partner's name on your letter of authorisation. We prepare the application from your documents and flag the gaps before anything is filed.

02

Label & claim

Vietnamese sub-labels, claims checked against what each category may say, and advertising approval where the law requires it.

03

Import & warehouse

Our partner imports as importer of record, clears customs and any import food-safety checks, and holds your stock in Vietnam for nationwide delivery.

04

Retail listing

Pharmacy chains and beauty stores: listing terms, product codes and launch promotions negotiated for you.

05

Marketplaces

Official brand stores on Shopee Mall, LazMall and TikTok Shop, opened through our partner as your authorised distributor and run alongside retail so prices and stock stay in line.

06

Marketing & sell-out

Trade promotions, KOL and livestream campaigns briefed with approved claims only, and a monthly sell-out readout by channel and by chain.

04 / How it works

Fit check to sell-out.

  1. 01

    Fit check

    Your range checked against Vietnamese rules: what can be filed as it is, what needs label or formula changes.

    1–2 weeks

  2. 02

    Register

    Documents legalised and translated, applications filed, Vietnamese labels and claims prepared.

    Cosmetics 2–3 months · supplements 3–6 months

  3. 03

    Import

    First shipment cleared and stocked in Vietnam.

    2–4 weeks

  4. 04

    Launch

    Retail listings live, marketplace stores open, launch promotion running.

    4–8 weeks

  5. 05

    Grow

    Sell-out by chain, reorders, new chains added.

    Ongoing

Typical durations. Registration time depends mostly on how fast documents are legalised and lab tests come back; dates per product are confirmed at the fit check.

05 / FAQ

Asked before us.

No. Our licensed distribution partner is the importer of record and holds the product notifications and registrations, so you can sell in Vietnam without setting up an entity.

Our partner holds them as the Vietnamese company responsible for your products, on your letter of authorisation. How they are transferred or withdrawn if the agreement ends is written into the contract before anything is filed.

Yes. Health supplements, skincare, cosmetics and personal care are the core. Medicines and medical devices follow different registration rules; ask us case by case.

For cosmetics, usually a letter of authorisation, a free-sale certificate (products made in CPTPP countries such as Japan are exempt) and the full formula, with a product information file kept ready. Health supplements also need GMP evidence, a recent lab test report and scientific evidence for each claimed benefit. Foreign documents are apostilled or legalised and translated into Vietnamese; you get the exact list at the fit check.

Plan on roughly 2–3 months to notify a cosmetic and 3–6 months to register a health supplement, counted from when we start collecting documents. Import and retail listing then take about 6–12 weeks. The official review periods are short; the time goes into legalising documents, lab tests and answering queries. You get a dated plan per product at the fit check.

Yes. Our partner opens official brand stores on Shopee Mall, LazMall and TikTok Shop as your authorised distributor, and we run them alongside retail so prices and stock stay in line across channels.

It depends on the size of the range, the registrations it needs and the channels you want. After the fit check you get a written proposal: one-off registration and launch costs, and the ongoing distribution terms.

Rules as checked in October 2026. Vietnam is revising its cosmetics and food-safety rules through 2026–2027, so we confirm the requirements for each product at the fit check. Informational only — not legal advice.

Send us your range. We'll tell you what it takes to sell it in Vietnam.